Why Address Quality Matters: The Cost Of Undeliverable Mail Adds Up

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Why Address Quality Matters: The Cost Of Undeliverable Mail Adds Up

According to the DMA’s 2017 Response Rate Report, direct mail has a much higher household response rate (5.1% customer – 2.9% prospect) than digital channels such as email (0.6%), social media (0.4%) and online display ads (0.2%).

By Christine Erna Published: August 12, 2019

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About Christine Erna

As a Postal Advisor, Christine Erna educates, teaches, provides analysis for clients seeking better customer communications, improved efficiencies and postage savings.

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