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The Evolution of APTech and the Future of the PRINT Show

Cary Sherburne talks with Thayer Long, the current president of the Association for PRINT Technologies (APTech), about the evolution of APTech, the upcoming PRINT 19 show, and a look ahead to the new Brand Print Americas 2020, the result of a strategic alliance with the Tarsus Group, owner and organizer of Labelexpo and Brand Print Global Series, which will replace PRINT 2020.

Tuesday, July 16, 2019

As we approach PRINT®19, scheduled for October 3 to 5, 2019, at McCormick Place in Chicago, it is a good time to take a closer look at the evolution of the Association for PRINT Technologies (APTech), the show producer. Thayer Long, the current president of APTech, joined the organization in April 2016 and brought with him many new ideas about how the Association could better serve this industry which has had its challenges staying relevant in an environment where digital communication is on a steady rise.

The PRINT show celebrated 50 years at PRINT 18 (it was first operated in 1968) and has a long heritage of being the place to go for both printers and suppliers to the market. Here is some of the more recent history:

We checked in with Long to get a feel for what we can expect at PRINT 19 and beyond. Long promises several announcements about 2020 will be forthcoming, but he emphasizes that the organization is focused on delivering a relevant and exciting event this coming fall. Visitors at PRINT 19 will have a chance to learn more about what they can expect at Brand Print Americas 2020 during the show, including information about exhibit space availability, educational tracks, and the types of content that will be provided at the new event.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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