EFI has maintained a particularly aggressive schedule of acquisitions over the past few years, acquiring companies that either get them into new markets (like the acquisition of VUTEk, to name just one example) or strengthen their position in markets they already play in. Friday’s announcement of BDR Boya Kimya, based in Bursa, Turkey, falls into the latter category. We spoke with EFI Reggiani’s Vice President and General Manager Adele Genoni to learn more.

WhatTheyThink:  BDR Boya Kimya is a fairly new company, only having been founded in 2016, but according to your press release, has quickly gained significant market share for reactive inkjet inks for digital textile printing. What is the background of the co-founders and how did they achieve this so quickly?

Adele Genoni:  Co-Founder Ibrahim Demir worked for EFI Reggiani in the past, so he has long been an expert in the textile field. His partner and co-founder, Serra Saatçioglu Yildiz, also has a good background in the industry. They both impressed us because they are very bright and passionate for business growth and success.Their success comes from a combination of their industry knowledge, strong relationships with customers and a good product. In only in a couple of years, they were able to become well-established in the Turkish and Pakistani textile markets.