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WhatTheyThink Exclusive—Why EFI Acquired BDR Boya Kimya and What’s Up with EFI BOLT: An Interview with Adele Genoni, EFI Reggiani Vice President and General Manager

On Friday, EFI announced yet another acquisition, this time Turkish company BDR Boya Kimya, a leading manufacturer of reactive inkjet inks for industrial digital textile printing. We spoke with Adele Genoni, EFI Reggiani’s Vice President and General Manager, to get the inside scoop on this acquisition. While we had her on the line, we also asked for an update on EFI BOLT, the world’s fastest digital textile printer.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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