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Retail Expert Shares Thoughts on Digital Transformation

While the retail and apparel industries are moving to more digital technologies and processes, many observers still believe we are in the infancy of the analog-to-digital transformation the industry will ultimately need to undergo. Senior Editor Cary Sherburne recently spoke to a digital advocate to gain insight into the industry’s progress. Kelly Price, Director of Business Development for consulting firm ArcherGrey, made some interesting observations.

Monday, March 18, 2019

Founded in 2002, Chicago-based ArcherGrey has established itself as an authority in Product Lifecycle Management (PLM) solutions, helping companies adopt and integrate a robust and comprehensive approach to PLM. The company primarily works with PTC’s suite of software, Windchill and FlexPLM, with FlexPLM specializing in the apparel, footwear and consumer goods industries.

Kelly Price, the company’s Director of Business Development for FlexPLM, comes from a retail background, with more than 20 years of experience in product development and technical design at companies like Chico’s FAS, Abercrombie and Fitch and Target. “At Chico’s, I was involved with the selection and roll-out of a PLM solution,” she says. “We rolled it out to all three brands over 7.5 years. After that, I moved into consulting.”

Price explains that in addition to helping companies with PLM implementations with ArcherGrey, she chairs the Technical Committee for PTC’s FlexPLM where they work with current customers to gather feedback to improve their PLM experience and help to influence improvements in the software. “In terms of the software,” she says, “we implement the software and help clients with integrations, process improvements, road mapping and customization, as needed. We work very closely with many major retailers; in fact, we have worked with over 46% of all North American major retailers.”  


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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