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Apocalypse Postponed: The State of Retail

Rumors of retail’s death have been greatly exaggerated (to coin a phrase). But there is no doubt that it is changing. We look at how it is changing, and what that means for POP/retail graphics providers.

By Richard Romano
Published: November 5, 2018

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Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

 

Discussion

By John Zarwan on Nov 05, 2018

Readers might be interested in the white paper I did for PRIMIR last year (and the much larger 2015 report) on retail advertising. It discusses and quantifies both the various retail sectors (department stores, grocery, drug, auto dealers, restaurants, etc.) as well as all of the major advertising and communication media.

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.