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New EFI CEO Bill Muir Conducts Third Quarter Financial Analyst Call

With its new CEO in place for just two weeks, I wanted to tune in to the company’s third quarter financial analyst call to get a feel for his approach to the business. This brief article summarizes what I heard and my thoughts on EFI moving forward.

Wednesday, October 31, 2018

New EFI CEO Bill Muir kicked off the company’s third quarter financial analyst call with positive comments about the company and its culture. In the job just two weeks, Muir has declined to be interviewed. We’ll keep trying!

He started the call by saying he was impressed with the “courageous innovation, technical leadership and exceptional customer care” he has found at EFI. He stated he was humbled by how much EFI’s success drives customer businesses and can impact their livelihood. Muir did attend SGIA and had an opportunity to talk to customers there, although he declined to speak with the press at the event.

Muir appeared to identify a weakness in the company’s performance that he wants to focus on, that being the need to work as one team and deliver one EFI solution, saying that execution has been inconsistent and that that hurts customers.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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