Personalized video advertising is a technology that has only recently been made possible through data collection and the Internet of Things. In our first article about personalized video, Keypoint Intelligence – InfoTrends (InfoTrends) defined the term and discussed the age groups that were typically most responsive to it. As might be expected, Gen Zers and Millennials were the most likely groups to view and share personalized video content. Due to its relative newness, some firms may struggle with the implementation of personalized videos. After all, having access to data does not necessarily translate into knowing how to use it.

Before businesses can effectively use personalized video advertising, they must first ensure that they are not only gathering but processing all of the valuable data that they are receiving from their consumers. This means having tracking algorithms that monitor site traffic, frequent requests for audience feedback, and a user profile system to tie everything together. Only after establishing an effective data processing plan can a business build personalized user profiles to properly tailor its advertising.

There are, however, still potential pitfalls that companies can encounter even after they’ve optimized data collection and processing. One of these is hardware choice. InfoTrends’ research has shown that different social groups prefer different Internet-connected devices. For instance, many Gen Zers and Millennials like using their smartphones for viewing personalized videos, while older generations often gravitate toward desktop PCs or tablets due to their larger size.