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Microban Scentry and Scentry Revive: Innovations in Odor Control for Textiles

Microban recently released Scentry Revive, the second generation of a unique odor control fabric finish that was developed in response to brands seeking a more innovative approach to odor control. This approach could reduce the number of times a piece of clothing needs to be washed, its primary environmental benefit.

Monday, October 08, 2018

In a recent article, we covered the value and importance of, and new developments in, functional fabric finishes that extend fabric utility. Since then, we learned about another innovative and quite unique set of fabric finishes from Microban that offer a different approach to odor control. We spoke with Brian Aylward, Microban’s Director of Liquid Antimicrobial Research & Development, to learn more—about the company and its latest efforts to bring innovation to odor control in textiles.

WhatTheyThink:  Mr. Aylward, let’s start with a little background about Microban and its work in the textiles industry.

Brian Aylward:  Microban works with more than 250 brand partners, and our antimicrobial and odor control solutions are featured in more than 1,000 products globally. In textiles, Microban is focused on being the world’s leading provider of these products. In that respect, we offer a wide array of product solutions to our customers around the world. We also see ourselves as a leading innovator of textile functional finishes, as we strive to develop new and improved products to control odor or inhibit the growth of bacteria, mold, etc., on various textile products.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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