WhatTheyThink

Premium Commentary & Analysis

Explaining Nonwovens

In this next in the series of articles about technical textiles, Senior Editor Cary Sherburne speaks with Smithers Pira Associate Consultant for Nonwovens Phillip Mango to learn more about nonwovens—what are they, how is the market categorized, and what are some of their uses.

Tuesday, September 25, 2018

Nonwovens seem to be much in the news lately. Most people, when they think of nonwovens, think of wet wipes, but the nonwovens market is much broader than that. Smithers Pira Associate Consultant for Nonwovens Phillip Mango says, “Nonwovens are materials that fit between paper and textiles, with many shared characteristics of both categories. Some are very much like paper, wet laid formed just the way paper is formed, but with longer synthetic fibers and a binder. On the textile side, there are spun bonds such as those used in reusable shopping bags with a lot of textile characteristics. In between, there are other categories such as the air-laid, bulky materials used in adult incontinence diapers, feminine hygiene products. and more.”

Mango explains that nonwovens fall into two broad categories: disposable and durable. Disposable nonwovens are truly disposable, intended to be used once, or perhaps a couple of times. Durable nonwovens can go from a day or two of use to things like headliners in automobiles, the needle-punch nonwoven that goes between the fabric and the top of the vehicle intended to last for the life of the car.

It's a large market. According to Smithers Pira data, in 2017, the global nonwovens market was $42.3 billion ($11.1 billion in North America). Of that $15.9 billion ($4.2 billion in North America) was disposable, while $26.4 billion ($6.9 billion in North America) was durable.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More