Premium Commentary & Analysis
A successful client event can drive a lot of business your way, and deepen relationships with your customers. This week, Trish will share the secrets of successful events, along with some of the biggest mistakes that can trip up even the most well-intentioned host.
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About Trish Witkowski
Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print.
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Discussion
By Tony Hodgson on Jun 08, 2018
There's no doubt that well-executed customer events really do work. And a key element of the strategy is to promote the event effectively. One tactic that can make a huge difference is to show where the venue is on a personalized route map. Whether on-site or off-site, the location may not be familiar to people, and that can be a barrier to attending.
But if you can show them where it is, how to get there and how long it will take with a personalized map, the visual impact, relevance and usefulness of that will significantly boost the response you get.
Take a look at some creative examples of event promotions at http://maps.locr.com/en/blog/blog-post/locr-marketing-tips-add-value-to-your-event.html.
By Trish Witkowski on Jun 08, 2018
Tony - thank you - I'm a huge fan of the locr map variable map technology!
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