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Looking for Cool Leggings? Check Out Bombsheller and Its On-Demand Manufacturing Model

Pablos Holman is a serial entrepreneur whose latest venture is Bombsheller, an online source for leggings manufactured on demand. Customers can select from more than a thousand designs, or upload their own, and each pair of leggings, which are available in 10 sizes, is digitally printed, cut, and sewn, with shipment in 24 hours in most cases.

Wednesday, May 30, 2018

Pablos Holman is a serial entrepreneur who kicked off his career at age 18 visiting printers and publishers in the 80s, teaching them how to use a Mac, and explaining how their current work processes were being rendered obsolete by a computer. Later, he was an advisor to the founders of MakerBot, with a lot of innovation in between.

Holman’s latest venture is Bombsheller, an online source for leggings manufactured on demand. Customers can select from more than a thousand designs, or upload their own, and each pair of leggings, which are available in 10 sizes, is digitally printed, cut, and sewn, with shipment in 24 hours in most cases. 

Orders are accumulated during the day, and fabric is printed overnight. The cut-and-sew process begins in the morning, with shipments out to the customer that evening. “For many fashion collections,” Holman says, “design cycles can be as long as 18 months, and then there is all the guesswork around what colors and sizes in what volumes to produce. That typically results in inventory that cannot be sold or is sold at liquidation sales at an unprofitable discount.”


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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