WhatTheyThink

Premium Commentary & Analysis

Microfactories and Automation the Stars at TechTextil/TexProcess

WhatTheyThink attended TechTextil/TexProcess in Atlanta, and one of the key messages that came out of the show was the fact that apparel microfactories are a reality. This brings many advantages to the apparel industry, especially in North America and Europe where there is a move to re-shore some part of apparel manufacturing.

Thursday, May 24, 2018

As players in the textiles and apparel markets continue to look for ways to streamline product life cycles and supply chains, digital technologies are playing a significant role. While not everything will be produced on-demand for the foreseeable future, there is significant opportunity to do so with a portion of production. The Holy Grail is the ability to build to order, rather than guesstimating what sizes, colors, and quantities will be able to be sold. Brands and retailers would also like to reduce lead times for getting products to market. One supplier we recently spoke to is producing leggings on demand, for example, and has reduced lead times from nine to 18 months, from design to customer delivery, to a startling nine hours for customized leggings. This growing number of digital technologies can be combined into microfactories that can produce fairly significant quantities on demand—even mobile microfactories that can visit sites and regions to produce event- and region-specific items. Imagine a semi tractor/trailer pulling up in Minneapolis to produce Super Bowl memorabilia that can be sold on site. This is a reality today that was prominent at the show.

In an ideal situation, such as the leggings microfactory, an order is received through an ecommerce interface where the consumer can specify everything about the garment they are ordering: size, color, fabric type if appropriate, shipping information, etc. Ideally, of course, they pay for their order at that time. The order then seamlessly moves into pre-production, where the file can be checked for any defects or problems. It then proceeds to marker making, printing, cutting, and sewing.

In a true microfactory, all of these steps are automated with little human intervention, even cutting. Sewing is still a bit of a bottleneck, but is getting more automated by the day, with a growing number of “sewbots” being introduced by Brother, Henderson, and others. Even transporting components from one stage to another can be automated, using conveyors, gantries, or robots.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More