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Israeli Fashion Designer Leverages Digital Textile Printing for New Business Model

Fashion designer Michal Ratzman turned to digital textile printing to find a way to make her dress design business more attractive to buyers and more profitable for her. By switching to the sell-then-manufacture model from manufacture-then-hope-to-sell, she is able to provide more customized apparel solutions while eliminating returns, inventory and waste for her on-demand dress manufacturing business, byme.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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