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Embedding Real Print Workflow Change

A print software application can do certain jobs for your business. Once you’ve proven it works, don’t forget to execute. Deploy the software so it does that job across your entire organization. Read on to find out how.

Wednesday, April 18, 2018

Every print business is using software to run their business, from Microsoft Word to their Print MIS. At some point in the print business’ history, the software was purchased and “implemented.” This could have happened 20 years ago, or it could be in progress today.

Your business is made of people who have ideas and think a certain way. Your software was created by people who have ideas and think a certain way. The success of your business depends on how well your people can work with the software. In some print businesses the software and the people are at total odds. The people have created elaborate workarounds to use the software as little as possible. In other print businesses the people have invested tremendous time and effort to learn the software and then adapt it to the business for optimal outcomes. Most print businesses land somewhere in between those extremes.

One of my favorite quotes from Buckminster Fuller is:


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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