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In the latest installment of this interview series, Trish Witkowski talks with bindery owner and investor John Helline on the pitfalls and the strategic opportunities involved in the trade bindery business.
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About Trish Witkowski
Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print.
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Discussion
By Thomas Lickert on Mar 29, 2018
Good interview lots of insights on finishing. Sounds like John has the pulse on bindery and how to make it work. There's always a common thread in successful companies like product knowledge, flexibility, and listening skills I was curious about some of his failures and how he overcame them.
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