As Print 2017 kicks off at McCormick Place in Chicago, EFI is announcing a new Fiery platform, recipient of a ‘Must See’ award. The first OEM partner to make the new platform commercially available is Xerox, as the EX P-5 Print Server, Powered by Fiery, driving the new Xerox iGen5 with White Dry Ink. Other EFI OEM partners are already working with the company to bring their own FS300 Pro DFEs to market. I was able to speak to the Fiery team on Friday to get all of the details and find out why this release is different, and why now.

Based on my conversation, there is no doubt the Fiery team is very excited about the FS300 Pro platform, and with good reason. According to Toby Weiss, senior vice president and general manager of EFI’s Fiery business, “This release of technology is all about the users. We have redesigned and innovated in almost every single touch point the user has with Fiery. This includes everything from the furniture and screens to making the configuration process very easy. For us, this was a doubling down for our users, giving them a platform they can leverage now and for the next decade. That doesn’t mean we are resting on our laurels – we are already working on the next enhancements. But users now are at a point where they want to be able to see massive gains in productivity, performance, usability and integration, and it is critical that we deliver against that.”

The new Fiery furniture is a good example of this improvement in usability.