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Growing a Modern Print Business: Sales versus Marketing

Growing your business is more about marketing than it is about hiring more sales people today. The sales cycle is moving online where good marketing programs can nurture prospects from initial inquiry to paying customer.

Wednesday, April 27, 2016

“We need to grow; we’re hiring more sales people.”

“We need to grow; we’re investing in our marketing.”

Fall in love with the problem, don’t jump to the default solution you’ve been using for the last several decades. More than a few things have changed in the world over that same time period, the solution that worked twenty years ago, might be irrelevant today.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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Deciding What’s Important

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This Plant Wouldn’t Run Without Me

In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More