Digital Package Printing As an Innovation Tool for Consumer Brands: an Interview with Mike Ferrari

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Digital Package Printing As an Innovation Tool for Consumer Brands: an Interview with Mike Ferrari

Digital printing is no longer a tangential technology for packaging—it’s a mainstream process for brands that want to stay fully engaged with consumers. An authority on brand management explains why.

By Bob Leahey

Tuesday, March 15, 2016

What does it take to be innovative, and why is it so important? In particular, how does digital printing for packaging support brand innovation? InfoTrends recently interviewed a top consultant, Mike Ferrari, on these topics. Ferrari, who served in brand management at Procter & Gamble for 32 years, is the founder of Ferrari Innovation Solutions LLC. He consults for a range of clients and is a strong advocate for digital printing as an innovation tool.

WhatTheyThink: What forces are most influential now in terms of packaging innovation?

Ferrari: The one I’d choose first is mass customization, which really is happening as thousands of brands worldwide target smaller and smaller segments of their markets, selling to groups and sub-groups, and all the way down to a single consumer.

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About Bob Leahey

Robert Leahey of InfoTrends has many years of experience in consulting to the peripherals and supplies industries. He is primarily responsible for conducting custom research projects, most often on inkjet, thermal, and color laser technologies used for commercial and industrial applications. He is also the manager of InfoTrends’ Color Digital Label and Packaging Service.

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