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Marketing Your Print Business

As we move more business online, utilize digital communication channels, and look to diversify – our print business marketing becomes more critical to our overall business success.

Wednesday, March 09, 2016

The following three market observations are relevant to all print businesses:

The printers I know who are making strategic moves in these three areas are thriving amongst their competitors. The other common denominator with successful printers is their investment in marketing their own business. When you transform your business, you have to tell the market about it!

I see multi-year plans for print businesses all the time, every one of them mentions “improve our marketing.” Yet, time and time again, when we step in to audit, we notice an online presence that is years, sometimes decades behind what the business is actually doing. So many print companies are creating great results for challenging customers, yet their online presence doesn’t share any of it!


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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