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Brain Science Deems Print a Brainy Choice for Marketers

What instinct tells us about the effectiveness of print has now scientific backing that links it to measurable brain activity, as detailed in a study commissioned by the U.S. Postal Service.


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By Ulises Grajales on Feb 20, 2016

This information is so spot on, I use haptic sensory branding in my sales efforts regularly. We can't forget that we're human first, everything else second.



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