Mail-Well Inc., one of the nation's leading high-quality commercial printers and providers of visual communications services, the largest envelope manufacturer, and a major provider of documents and labels for office applications, announced in March that it was implementing a nationally integrated strategy to standardize its customer-facing operations. Investing millions of dollars in new equipment and technologies, Mail-Well has increased its product offerings and provides its customers with single-contact access to the total capabilities of its printing and envelope facilities across all five of its operating regions and all 65 plants.

This week, in conjunction with the Print Oasis, a print buyers' conference taking place in Hollywood FL, the company unveiled a new name and a corporate identity that will be officially deployed May 17, 2004. In its press release, the company described the origin and meaning of the new name and logo, positioning it as the second phase of a plan put in place in the latter part of 2003, when the company reorganized towards a more streamlined organization that focused on customer needs and easy access to a broad selection of products and services. According to the company, the Cenveo name (pronounced senn -VAY-oh) and logo are derived from the unique combination of the syllables Cen' or center, and Veo' which relates to vision and understanding. Together, the name Cenveo expresses an entity that is open and approachable, energetic, creative, instinctive, and decisive. The Cenveo logo provides a visual representation of the center, or hub with dots that signify people, ideas, and resources coming together to create customized solutions.

Paul V. Reilly, Mail-Well's Chairman, President and Chief Executive Officer, delivered a keynote Monday, at Print Oasis discussing compelling research on the effectiveness of print media over other media. WhatTheyThink spoke with Mr. Reilly to gain additional insight relative to the company's new name, brand identity and Mail-Well's future plans.