Editor’s note: In New York City on June 19, 2014, Joel Quadracci, Chairman, President and CEO of Quad/Graphics, Inc., made the keynote presentation at PRIMEX East, a leadership conference sponsored by IDEAlliance, Quad and other industry partners. Interviewed by WhatTheyThink contributing editor Patrick Henry, and answering numerous questions from the audience, Quadracci covered a wide range of subjects relating to the state of the industry and Quad’s role in it. Following is an edited transcript of some of his remarks.

At Quad, we call ourselves an integrator of multichannel content. We’re not trying to pretend we’re something else, but when you think about the way the printer is being asked to act, it’s all about content and who is at the heart of your content. It’s your suppliers who are trying to take that content and get it out there for you in some shape or form.

Back in the 90s, when we all went direct-to-plate, we got your files, helped make the pages, output the film, and made the plates to print the pages on. Then we got rid of film and became very digitally oriented. Then dotcom 1.0 came along, and you all started saying: “You know that content you’re using to make plates for us? Can you also start converting that for things we’re doing online? We’ve started up a web page, and we want to get the same assets up there, but in a different format.”