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Xerox Unveils Expanded Impika Inkjet Innovation Center

Xerox announced the grand opening of its expanded Impika Inkjet Innovation Center in Aubagne, France, with a customer Inkjet Summit on June 4th. Chairman & CEO Ursula Burns was on hand to officially open the new center. WhatTheyThink Senior Editor Cary Sherburne spoke with Andrew Copley, President of Xerox’ Graphic Communications Operations, to understand the extent of the expansion and what it means for the Xerox production inkjet business.

Thursday, June 05, 2014

It has been about 15 months since Xerox acquired French-based Impika to jump-start its presence in the production inkjet market and about a year since my colleague Patrick Henry dug a little deeper into Xerox’s intent post-acquisition.

This week, we begin to see the fruits of the Xerox efforts as the company unveils an expanded Impika facility in Aubagne, France.  Andrew Copley, President of Xerox’ Graphic Communications Operations, shares insight on Xerox investments in Aubagne and what it means for the company’s future in production inkjet.

WTT:  Andrew, thanks for providing WhatTheyThink with this exclusive insight into your recent investments in France. Your press release talks about the Innovation Center, but I understand the investments go beyond that.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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