WhatTheyThink

Premium Commentary & Analysis

New Kodak CEO Jeff Clarke Briefs Trade Media

Three weeks into his new job as Kodak’s Chief Executive Officer and a member of its Board of Directors, Jeffrey L. Clarke conducted a briefing with the printing trade media. WhatTheyThink’s Senior Editor Cary Sherburne was on the line and shares some of the thoughts and insights from the call.

Thursday, April 10, 2014

When Kodak announced on March 12th that Orbitz Chairman Jeff Clarke would be replacing Antonio Perez as Kodak CEO, it appeared to be a surprising outcome to many of us … not so much that Kodak chose Clarke but that Clarke chose Kodak.  Although Clarke has a background in our industry, most notably as the EVP of Global Operations for HP from 2002 to 2003, he has spent nearly the last decade in the fast-paced world of Silicon Valley venture capital, including involvement in Orbitz’s successful IPO. So we were quite interested to hear what he had to say, and pleased that he chose to speak to us so early in the process.

Personally, I came away from the call very impressed with Clarke’s level of enthusiasm and energy, as well as his thoughts about the future of Kodak.  While it is still early days, he appears to already have a pretty good grasp of the issues and opportunities.  He pointed out that he spent his first three weeks in intensive operations reviews, and meetings with customers, employees and other constituents around the world, primarily listening and learning.

As to what attracted him to Kodak, Clarke said, “I have spent the last 10 years in Silicon Valley.  Kodak, in many ways, is like a start-up, creating proprietary technologies that will transform the market.  But it is also a mature organization with a great deal of heritage and resources.  That is what attracted me to Kodak.  It has a product portfolio unique in its breadth across graphic communications, packaging and functional printing based on expertise in material science, deposition, software, digital imaging and other underlying technologies.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More