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New Travel Planning Apps are the Star of the Celebrity Cruises Marketing Show

Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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Discussion

By James Daly on Mar 07, 2014

Since Internet bandwidth is limited aboard ship and while in various ports Celebrity (and others) would be well served to take that technology one step further in providing custom brochures with custom itineraries and shore excursion packages selected. They already deliver all sorts of custom printed material on the day of disembarkation delivered to each cabin. It's a perfect application for an inkjet web with inline finishing.

 

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