New Travel Planning Apps are the Star of the Celebrity Cruises Marketing Show
Senior Editor Cary Sherburne interviews Celebrity Cruises about its first-ever set of digital vacation planning apps and what they mean for brochures and other printed materials. Most of what we have written about Adobe DPS and other publishing app makers has been focused on digital magazine issues. This story takes digital publishing deeper into print territory. Is it good news or bad for print?
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
By James Daly on Mar 07, 2014
Since Internet bandwidth is limited aboard ship and while in various ports Celebrity (and others) would be well served to take that technology one step further in providing custom brochures with custom itineraries and shore excursion packages selected. They already deliver all sorts of custom printed material on the day of disembarkation delivered to each cabin. It's a perfect application for an inkjet web with inline finishing.
Join the discussion Sign In or Become a Member, doing so is simple and free