Adobe released its latest metrics on the digital transformation the magazine business is undergoing.  It is interesting to see the rapid adoption rates for digital issues and the new tools and techniques available to magazine publishers to make the experience richer and more interactive for readers.  In addition, there are many benefits for advertisers with digital editions. This doesn’t mean that printed magazines are going away anytime soon.  But it does mean that publishers, advertisers and readers have more options available to them as the number of mobile devices (tablets and smartphones) continues to grow worldwide.

Adobe claims that its Digital Publishing Suite (DPS) powers 80% of digital magazine issues consumed on mobile devices today.  This significant market share and the company’s data analytics capabilities lend credence to the statistical validity of the metrics Adobe is reporting.

According to Bridget Roman, Senior Product Marketing Manager for Digital Publishing at Adobe, “We are thrilled with the increase in digital magazine circulation, readership and engagement and believe this is reflective of where the industry is heading.  We have also worked hard to develop new consumer marketing tools within DPS which will only act to accelerate this transition.”