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Folding Carton Converter ASG Turns to HP Indigo 30000 for New Business Development

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.

Monday, August 19, 2013

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.  The first article in our series is an interview with Fernando Pimentel, VP of Operations for ASG, a leading paperboard and rigid packaging company with 27 locations in 12 countries. The company has 3,000 employees and more than 2 million square feet of manufacturing space across all of its operations. ASG delivers packaging solutions for the health and beauty, pharmaceutical, home entertainment, consumer electronics, confectionery and specialty foods, spirits, and sporting goods markets. The HP Indigo 30000 Digital Press and a new HP Indigo 5500 Digital Press will be installed at ASG’s facility in Toronto, Canada.

WTT:  Fernando, perhaps you could share with us a bit about the decision process for acquiring the HP Indigo 30000.

FP:  HP has been able to deliver good print quality for a number of years but has not had the ability to run inline with thicker caliper board. The HP Indigo 30000 was designed specifically for the folding carton business and is able to handle 24-point board. In addition, with this new press, we now have a larger sheet size that will enable us to be more competitive in slightly longer run lengths.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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