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Delphax Elan: An Update

With Print 2013 rapidly approaching, ‘tis the season for product updates, many of which were shown as technology demos or prototypes at drupa 2012. Delphax Elan is one of those products. Senior Editor Cary Sherburne speaks with Delphax CEO Dieter Schilling to see what’s new.

Tuesday, July 23, 2013

It’s be a while since we have had any news from Delphax, who presented Elan at drupa and discussed its status in our follow-up interview with Delphax CEO Dieter Schilling on video. I have been hearing a few rumors about a slow-down in the Elan development process.  When I received an email on the subject from a colleague in China, I thought I should follow up to see what’s up. As our readers will remember, Delphax Elan is a full-color production inkjet press using Memjet heads with a selling price of about $500,000, a much lower cost than other production inkjet market participants. More product specifics can be found in a WhatTheyThink article written by David Zwang just before drupa.

WTT:  Dieter, perhaps we can start with a financial update and then move on to the latest Elan news.

DS:  We have been funding Elan development out of our current business operations and have always planned to raise additional capital to do a proper launch and to gear up manufacturing to build Elan units in volume. With development not quite finished, investors want a lot bigger slice of the pie for the additional development risk than when you are launching a product with orders in hand.  We have talked with quite a number of investor candidates who are excited about our story and willing to put up money when we are ready to launch the product.  We believe additional capital will be available on more favorable terms at that time. 


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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