P&G Adopts PantoneLIVE™

X-Rite Pantone recently announced that P&G is using its cloud-based color service PantoneLIVE. The service was launched in March of 2012, and WhatTheyThink spoke with Pantone partner Sun Chemical about the color consistency results achieved by Heinz with its Heinz Beanz product across a variety of packaging substrates and printing technologies. Results from another early adopter, packaging converter Chesapeake, have also been widely distributed. Chesapeake Pharmaceutical reports a zero rejection rate for clients using the service.

With the announcement about P&G, we contacted Pantone to learn more about what adoption by the consumer goods giant might mean for PantoneLIVE, and the industry as a whole, speaking with Cheryl Johnson, Global Sales Director for the Pantone Digital Business Unit.

WTT: Cheryl, we have heard the great stories from Chesapeake and Heinz, and now P&G. That raises the question in mind about who initiates use of PantoneLIVE, the converter or the brand owner, and what system use has been to date between those two elements of the color supply chain?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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