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Don't be uncertain about the risks of reading Dr. Joe's column about risk and uncertainty. It's not often he gets to use the word “actuarial” in a column about printing. Everyone thinks they know what ROI means, but just one little letter makes a big difference.
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About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
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Discussion
By Pete Basiliere on Aug 20, 2012
Nice little gem there, Joe: "Business owners are a skeptical bunch and almost always have more choices than they have resources."
A good thing for suppliers and analysts to remember.