Xerox “drupa Visualizer” Tracks Top Tweets and Trends
It's better to label drupa 2012 “the _______ drupa” with the prefix of your choice, so try dipping into the Xerox “drupa visualizer.” This live infographic lets Xerox track and share the top trends being discussed in relation to drupa across the Twitterverse.
It's better to label drupa 2012 “the _______ drupa” with the prefix of your choice, so try dipping into the Xerox “drupa visualizer.” This live infographic lets Xerox track and share the top trends being discussed in relation to drupa across the Twitterverse.
It works by capturing Tweets that carry vendor-agnostic hashtags suggested to Xerox by members of the graphic communications trade media. Its word cloud then displays the hashtagged terms that crop up most frequently. The visualizer also indicates how often attendees are using the #drupa tag in their Twitter postings, noting their geographical locations. The result is a continuous rendering of trends, themes, and talk both on the drupa fairgrounds and outside the halls of the Messe.
The visualizer, live and updating in real time throughout the show, can be seen here. It’s also displayed on a screen in the Xerox stand in Hall 8B.
About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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