As I indicated I would in my commentary on the Mohawk press release about its reinvention, I had a conversation with Tom O’Connor to delve a little deeper into how and why this came about, and what we might expect to see from Mohawk in the future. Here’s what he had to say.

WTT: Tom, these are huge changes Mohawk is making. How did you develop this strategy? Did you use outside consulting? Over what period of time?

TOC: According to Harvard Business School, the 3^rd generation of a family business has an 11% chance of success. I have to really hustle to make sure it gets to the fourth. This is the kind of thing where many of us have worked together for a long time. We have a very unique culture, everyone likes to achieve success, everyone has fun most days. We leveraged that culture and though we worked with some outside consultants on the branding and web design, we relied heavily on our own internal resources. We just have a lot of people that are very well versed in the different markets. This is Mohawk’s guess as to where this is all going. And we are very excited about it.