So… your customers have signed up for a Twitter account and a Facebook page and now consider themselves to be part of the social media revolution. Fast-forward a few months and these same customers may find themselves asking, what is this actually doing for me? What is my investment in social media doing for my business? How can I get a Return on Investment (ROI) out of it?

Marketers know that a presence in the virtual world is an essential part of any successful marketing plan. Unfortunately, organizations of all sizes are getting lost in social media, and they are seeking a partner to help them navigate these uncharted waters. Service providers must decide how they plan to participate and do it quickly.

In early March 2012, SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced the release of its TAG (Targeted Acquisition Generator) solution. This innovative product links a printed piece to the online world by harnessing the power of social media sharing. In addition to integrating social media into a campaign, this solution leverages social networks to grow customers and communities with measurement and metrics that demonstrate business impact.