Industry Veteran Jeff Jacobson Joins Xerox

Earlier this month, Xerox announced that Jeff Jacobson, formerly President & CEO of Presstek, would be joining the company as President, Xerox Global Graphic Communications. In this role, he will focus on worldwide strategy, operations, product development, marketing, sales and support of Xerox’s production systems portfolio and related software and workflow offerings. He reports to Armando Zagalo de Lima, President, Xerox Technology, who in turn reports to CEO Ursula Burns. WhatTheyThink spoke with Jacobson shortly before he assumed this role on February 20, 2012.

WTT: Jeff, thanks for talking with us today. The first question that comes to everyone’s mind is how this change came about. Can you give us some background?

JJ: If you had asked me on December 15^th whether I thought I would be announcing that I would be joining Xerox, the answer would have been absolutely not. This happened so fast. In fact, it was six days between the time they contacted me and I accepted the position. For the past five years, I have been dedicated and devoted to Presstek, trying to build the company. I will remain one of its largest shareholders. Presstek has great people. It is a great company and it will be in good hands with Stan Freimuth.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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