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First Coated Stock for Production Inkjet Introduced by NewPage

NewPage was the first paper manufacturer to bring to market a coated stock optimized for production inkjet. Availability of an affordable coated stock solution is at the top of the wish list for many production inkjet press owners. We expect to see much more activity in this space between now and drupa. In the interim, Senior Editor Cary Sherburne spoke with the folks at NewPage to get the full story.

Thursday, December 15, 2011

As more companies jump on board the production inkjet bandwagon and look for both new applications and those that can be transitioned from other production processes to feed these hungry giants, the lack of an optimized inkjet coated stock has been one barrier that many owners would like to see removed.

Last month, paper manufacturer NewPage was the first to announce an inkjet-optimized gloss coated stock for production inkjet presses with the launch of TrueJet™ Digital Coated Papers. While we certainly expect to see others following suit quickly, we also wanted to both recognize NewPage for this innovation and share more details about its background with our audience.

Dennis Essary, director, digital papers, told us, “Production inkjet presses are going into commercial print establishments, and they want coated stock. As a coated paper manufacturer, we were happy to take on this challenge. In this case, we have optimized a coating to handle inkjet printing, primarily focused on water-based pigment inks.”


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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