WhatTheyThink has just been notified by Adobe's PR firm that the worldwide Adobe Partner Connection Print Service Provider Program will be discontinued, effective February 4, 2010, due to membership decline. Visiting the site reveals a message from Adobe:
We are no longer accepting applications for the Print Service Provider program.
There is no formal press release, but Adobe asserts in the message from its PR agency, Edelman, that the print segment continues to be important and that the company will retain its ongoing relationship with regional print industry associations. Print service providers are referred to their regional partner program helpdesk if they have any questions about program policies.
The program had two levels: Authorized membership ($595) and Premium membership ($995). Both programs offered various technical, product and promotional benefits. Following the departure of printing industry evangelist, Robin Tobin, from Adobe, it is not clear who was tasked with promoting the program or how it was being promoted, if at all.
WhatTheyThink will be following up on this story with Adobe, but it would be interesting to hear thoughts from our readers who may have joined the program as to its value and how they feel about its discontinuance. If there are no responses, I suppose that would speak for itself.