Sports fans, this comes courtesy of Kevin Keane, president of IAPHC Inc. The subject is RESCO, a Hudson, WI, provider of printing, mailing, and other marketing support services. Kevin comments:
"Normally, I wouldn't share this type of thing, however, I think it is very well done in a light-hearted manner that our world could use a bit more of right now, plus it may provoke you to think about how your company could use You Tube to promote what you offer..."
Have a company video of your own that you'd like to share? Please let us know.
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
Groups File Suit vs. California Law That Would Chase "Chasing Arrows" Away from Packaging
Only in California: a law that claims to support recycling by removing recyclability symbols from recyclable materials. A coalition that includes print and packaging businesses is pushing back Read More
No Relief in Sight for Printers as Consumables Prices Keep Spiraling
Wars, tariffs, supply chain breakdowns, you name it—they’re all kicking up what printers have to spend for raw materials, and the upward trend shows no sign of abating. Patrick Henry rounds up some examples. Read More
How Printers Should Confront the Creeping Threat of Cybercrime
No printing business is exempt from hacking attacks and the online con games known collectively as “social engineering.” Technology safeguards, cyber insurance, and relentless vigilance are mandatory for firms that don’t want to risk having to close their doors in the aftermath of a cybercrime incident.
Read More
Postmaster General Paints Dire Financial Picture; USPS Watchers React
Is it really true that the U.S. Postal Service could run out of money in the next 12 months? In theory the answer is yes; in realistic terms the answer is no. But the system’s problems are genuine, and without serious intervention, they could prove insurmountable. Read More
Augmented Reality Remains the Real Deal for Making Print Interactive
Marketers and printers haven’t run out of innovative ways to infuse print with digital content with the help of augmented reality, an if-you-can-dream-it, you-can-do-it technology if there ever was one. Read More
