According to a June 8 press release from Xerox, in-plant print providers see their biggest challenge as being viewed as a "must-have" function within their companies. Xerox bases the claim on a survey it offered to members of the In-plant Printing and Mailing Association (IPMA). Other issues facing the group, says Xerox, include establishing new services, facing declining print budgets, and meeting demand without sacrificing quality. Respondents also were asked to say what applications present opportunities to generate new print volume. The majority reported: • The best opportunities for generating new print volume are with direct mail, photo specialty products, transactional promotional materials, and book publishing. • There is increased demand for applications such as full-color and black-and-white variable-data printing, Web-to-print, and wide-format printing. • Digital print allows expansion into new areas and improves the speed and productivity of in-plants. • Driving business from internal departments, establishing new services, and proving strategic relevancy to their companies are critically important to the survival of in-plants.