You may have noticed this at WTT earlier in the week:
Transcontinental CEO addresses the Web Offset Association
I wanted to point you to the full text of the speech as well, and point specifically to this part:
a new technology does not make the previous ones disappear: radio did not eliminate newspapers, television did not eliminate radio and the Internet won't eliminate all the rest.
It seems to me there is some truth to that, but elimination is not the real challenge. Dealing with a shrinking market would be. This is where new innovations in VDP, especially things like TransPromo seem to hold a great deal of promise in diversifying the output and sustaining the printing industy as some printed content - like newspapers - invariably moves online.
Desjardins also makes some great points about new concerns about the environment and challenges of globalization. Love to know what readers might think about his speech - any of the topics covered!
Discussion
By Andy McCourt on May 03, 2007
I mostly agree with Eric. One only has to look at VistaPrint to see how a printing concern can not only embrace new media communications, but actually innovate and expand within it. There must be others. The greatest enemy to newspapers and magazines is within - poor content. 'Bean counting' MBAs who fire half the editorial staff and denegrate their product, have ruined many a fine publication. Invest in fantastic content - bring back investigative journalism, frontline war correspondents and people who can actually write persuasively and newspapers will once again prosper - some are anyway because they've seen the light.
Content is king. Not my words:- Rupert's
Kind regards
Discussion
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