Economic Roundup, Capital Expenditures, Short-term Orientation, Media Mix ROI, and P&G Reiterates Need for ROI

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Economic Roundup, Capital Expenditures, Short-term Orientation, Media Mix ROI, and P&G Reiterates Need for ROI

Economic Round-

By Dr. Joe Webb Published: February 13, 2004

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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.