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When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.
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About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
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Discussion
By Joe Polanco on Jul 28, 2011
You covered a lot of ground in this article. More importantly you are reminding us that we're not facing a temporary bump in the road. When Apple has that amount of cash on hand (not to mention Microsoft, HP, Xerox, etc.) they will affect our world.
I also thought you were right on with your comments regarding how we approach print consumers/buyers. We can not ignore the fact they may be mis-informed about the value of print, but we can not rub their noses in their perceived values to make us feel better.
Joe Polanco
PIA MidAmerica