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Visions of Vistaprint: Will Strong Financials Continue?

Vistaprint has been a unique model of success within the printing industry – particularly during financial downswings. Here is a closer look at the company as it seeks to stay ahead with new product lines and capitalizing on the Asia-Pacific market.

Wednesday, January 26, 2011

The first job, a wedding announcement, a new baby shower – all are key life moments. And Vistaprint, the printing industry protégé, is angling to be a part of each in 2011.

Typically known for its free business card offerings and a multiplicity of micro business printing services, Vistaprint – with US operations based in Lexington, Mass. – is now jumping into the production of more personal items, with the aim of becoming part of the “life cycle” of its customers.

“The majority of our micro business customers work from home and in some cases have part or full time jobs along the way,” said Trynka Shineman, Vistaprint's new president of the North American business unit, via email. “So they are leading the same kind of lives and have the same kinds of needs that the home market would. They just happen to wear a number of different hats.”


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About Stacey Skotzko

Stacey Skotzko is a journalist in Washington, DC, and reports on various aspects of Congress for Congressional Quarterly and Congress.org. She has lived in the nation’s capitol since 2008 and is originally from the Chicago suburbs. She graduated from Miami University of Ohio with degrees in journalism and international studies.

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