Kodak Puts in A Good Word for Print Before, During and After the Advertising Age “Media Evolved” Conference
In the minds of media professionals whose the icon is the iPad, how much attention can print and other traditional channels expect to command? Speakers at this high-level event indicated that no matter what media are used, the quality of the content is what spells the difference between virality and oblivion for the brand message.
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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.
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