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The “Right Size” is the Same Size: Heidelberg Offers Another 40" Press in the Speedmaster CX 102

Believing that there’s room in the 40" market for an addition to its Speedmaster line, Heidelberg rolled out the Speedmaster CX 102 in a customer event at its U.S. headquarters earlier this month. This newly engineered machine is said to transfer the best features of Heidelberg’s XL-series presses to the 102 format, its most successful product category.

Tuesday, November 30, 2010

No press manufacturer has a higher profile in the 40" sheetfed market than Heidelberg, and none has invested more in pushing the capabilities of this equipment as far as it might be thought possible for the technology to go. But Heidelberg isn’t done innovating in full-size sheetfed, and it is convinced—flat demand for offset presses of all sizes notwithstanding—that there’s room in the crowded 40" category for a niche-specific addition in that format to its well-known Speedmaster family.

The Speedmaster CX 102, introduced in the U.S. at an event at Heidelberg’s Kennesaw, GA, headquarters earlier this month, is a high-capacity sheetfed press built to fill the niche that the company indirectly created after it launched its flagship full-size press, the 41" Speedmaster XL 105, in 2004. Over time, the performance gap between that ultra-sophisticated machine and Heidelberg’s most widely installed industrial press, the 40" Speedmaster CD 102, widened to a point where offering an alternative with capabilities somewhere between the two made sense.

Heidelberg’s keen sense of this segment also told it that while every 40" printer wants more automation, greater short-run efficiency, and higher running speed, not every printer wants to go to the top of the product line to get them—an insight that signaled the opportunity that the Speedmaster CX 102 is designed to leverage.


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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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