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Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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