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Mohawk Fine Papers Launches New eCommerce Site

Mohawk&

Friday, May 15, 2009

Mohawk’s Hillary Davis Explains

I was interested to see the latest web venture undertaken by Mohawk Papers, a new online paper store at MohawkPaperStore.com.  The company has been one of the leaders in the paper world in terms of the tools and information provided for visitors to its primary web site, MohawkPaper.com, including detailed information about its own environmental initiatives as well as an environmental calculator, an eco-guide and tips for specifying sustainable papers.  In addition, Mohawk was one of the first to map each of its papers against the various digital print engines to help designers and print service providers select the most appropriate paper for digital printing projects.  Now it seems that they are the first mill to launch an online paper store designed for use by the consumer (if they are not, I am sure I will hear about it!).  WhatTheyThink spoke with Hillary Davis, Interactive Marketing Manager, to get the details.

WTT:  Hillary, can you explain how this new web site fits into the mix for Mohawk and its customers?


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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