More Campaign Integration from MindFireInc: This Time with Google - Interview with Dave Rosendahl

MindFireInc’s Dave Rosendahl Speaks Out

Following my recent discussion of Kodak’s Insite Campaign Manager, MindFireInc, known for its ability to generate personalized URLs and web microsites for use with integrated marketing campaigns, reached out to WhatTheyThink to let us know about the evolution of their business strategy and the integration with Google Website Optimizer that is currently being tested with customers.

You would have to have been living in a cave for the last few years to not know that Google has great tools for optimizing the effectiveness of web sites, which it leverages with its advertisers to garner all those web advertising dollars (and high stock prices!). But how does this work relative to the printed components of a marketing campaign, and how can print service providers leverage this tool—and its integration with MindFireInc—to their advantage?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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