VistaPrint, one of the most efficient printing operations in North America—if not the most efficient—announced it has entered the marketing services business with two new offerings: Mailing Services and Creative Services.  VistaPrint styles itself as the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers.  As a print service provider, if you haven’t taken the opportunity to order something from VistaPrint, you should.  It always pays to know your competition, and with this latest move, VistaPrint is becoming even more of a force to be reckoned with. WhatTheyThink spoke with Trynka Shineman, Senior Vice President of North American Marketing, to get the skinny.

WTT:  Trynka, this is quite an exciting announcement from VistaPrint.  Can you give me a little background on the services and why you chose these specific ones?

TS:  Yes, we are very excited about these services. The big move for us that they represent is moving from providing a product to entering the services business.  These two services, mailing services and creative services, were the two of the top services requested most by our SOHO customer base.  They will help us deepen our relationship with our SOHO customers by transforming us from a small business printer to a small business marketing service.  We want to make it easy and affordable for our customers to do good marketing.