Printable Technologies, one of the few survivors from the dot-com heydays, continues to expand its capabilities and grow its customer base. At the recent HP-Indigo user group (DSCOOP), the company announcedyet another acquisition that brings its offerings even more in line with emerging market demands. This latest acquisition included certain assets of Prospect Smarter Inc. for a combination of Printable Technologies’ data-driven direct mail solution and the cross-media tools and workflow from Prospect Smarter that goes beyond personalized URLs, microsites, and simple surveys and “thank you” emails, according to the company, to deliver a complete marketing campaign execution solution and the means to track the ROI of marketing campaigns.

WhatTheyThink spoke with Printable CEO Coleman Kane to better understand how this acquisition fits in with the company’s strategies and to get a sneak peek into what the future might hold for Printable and its customers.
                                                                                                                                               

WTT:  Coleman, congratulations on your recent acquisition activity. Tell us a little about the reasons behind this acquisition and how it fits with Printable’s overall strategy. Let’s start with a quick review of your acquisition history.