XMPie Users Group Reflects High-Energy Cross Media Marketplace

I had the pleasure of attending the first annual XMPie Users Group Conference in Las Vegas January 19th and 20th. The conference attendance was higher than expected for a first-time event, with 170 members from 90 companies present. The event was also supported by sponsors, including XMPie, Adobe, EFI, Press-Sense, Tecra and USADATA.

Although XMPie was actively involved in setting up this user group, it is operating as an independent entity with a 10-member Board of Directors, on which XMPie holds two seats. The group has stated a three-fold mission:

This first conference consisted of general sessions as well as Marketing/Business Development and Technical tracks over the two days. Both tracks were heavily attended, with about a 60/40 split—that is, about sixty percent of attendees were in the technical tracks and the other forty in the marketing tracks. As the moderator of the technical track, I didn’t have the opportunity to hear the marketing content first-hand, but the attendees I spoke with were very pleased with what they were able to learn in these sessions, ranging from how to market and sell Cross Media services to optimal organizational structure.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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